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Momcozy Holiday Pop-up

Role

On-site Project Manager

Project type

Pop-up photo op and giveaway

Date

December 2025

Location

American Dream Mall - East Rutherford, NJ

• Worked directly with the project supervisor to manage holiday pop-up for international maternal products brand, Momcozy, valued at $596 million, controlling roughly 20% of the global wearable breast pump market and serving over 4.5 million mothers across 60 countries
• Secured over 300 posts with the brand tag and hashtag through engagement with passing families and guests at American Dream Mall, engaging roughly 600 guests per day and exceeding KPIs set by the client
• Spread awareness on brand purpose and distributed free merch
• Tracked inventory and social media engagement during the duration of the pop-up
• Documented progress and interactions with guests to present to the client
• Ensured that activation aesthetic and build out was up to standard during daily setup, noting adjustments to be made to the set as needed

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