EBM Summer Fancy Food Festival Brand Activation

• Worked with Prospect Advertising to represent English Biscuit Manufacturers, the leading South Asian pastry brand valued at $500 million and 44% of the Pakistani market share, at the 2025 Summer Fancy Food Festival in NYC, the largest specialty B2B food festival in North America, working directly alongside their marketing team
• Drew in distributors and investors from major retailers that were present at the event and arranged meetings with the marketing team at our station ensuring client satisfaction high lead generation from major retailers and distributors (Whole Foods, Walmart, etc.)
• Ensured aesthetics and sample engagement were up to client's expectations
• Activation received visibility from roughly 14,000 active walkers per day and engaged with 500-600 attendees per day over a three-day period with highly positive impressions