National Food Chilli Sauce Activation Campaign

• Coordinated budgeting ($25,000) materials, and recruitment for brand activations across 25 locations throughout the East Coast, Texas, and California over a 6 week period for major Pakistani multinational food products company, National Foods Limited, valued at $114 million
• Managed projects directly alongside the CEO and served as point of contact between venue managers and recruits
• Coordinated activation scope to comply with differing venue regulations while prioritizing ROI
• Increased profit by 150% from previous campaign cycle and by 65% in the latter half the campaign through initiating adjustments in venue locations, verbiage, and budget allocations via market research on regional demographic, stores, and engagement with competitors
• Managed and monitored performance on-site, reporting to visiting brand client representatives on KPIs
• Maintained long-term renewal with client